British celebrity dating expert and professional matchmaker Lara Asprey has been enlisted as ODEON's first ever ‘Head of Row-mance’, 'helping Brits have a successful cinema date'.

Asprey, who's trained ODEON staff members to 'subtly steer budding romantics in the right direction' after research revealed 73% of customers judge their date on cinema behaviour, commented 'The role of cinema in our lives now goes further than just enjoying the movie itself, audiences are craving sensory experiences and indeed romantic ones. ODEON has long been a top date night destination, and now the team will be even more prepped to host those on a date with ice breakers and specialised recommendations'.